If you are planning to expand your company in Europe, teaching yourself to be aware of the corporate culture in this part of the world is of the utmost importance. Knowing such information ahead of time will help you to make a favourable first impression that could lead to a beneficial corporate partnership.
When getting together with colleagues, Europeans rarely use first names especially when they are in a company setting. Thus, when addressing associates, you should call them by their titles, unless they invite you to interact on a first-name basis.
In addition, being on time for meetings and conferences is extremely important. For instance, when carrying out business transactions in the United Kingdom, you should aim to arrive at the location a few minutes early. In France, most professionals are given a ten-minute grace period when it comes to punctuality, but as an entrepreneur from a foreign country, you should still make an effort to be on time. Furthermore, upon meeting a fellow executive, you should shake hands with him and maintain eye contact during the greeting. A firm handshake between men is the custom, while women customarily shake hands lightly.
Moreover, non-verbal communication is very important. For instance, in Spain, it is common for businesspeople to stand close to one another when they are speaking. Additionally, moving away from a colleague when he is speaking is considered rude, as is having your hands in your pockets. All these tips are useful when you want to trade in Europe.
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